Flamin’ Hot April Fool’s

April Fool’s is always a fun time for eegee’s, a QSR in Tucson, AZ. eegee’s is known for developing new flavors every year and in January of 2015 they launched a new flavor Red Licorice. This gave us a spring board to push the envelope a bit farther and develop a believable yet shocking flavor for April Fool’s. Introducing Flaming Hot Cheetos flavored eegee’s. Now this flavor didn’t really exist, though when people came into the store and asked for it, they got a free small eegee’s of their choice and a bag of Flamin’ Hot Cheetos. The campaign consisted of an email blast and a single post on Facebook, Twitter and Instagram. To try and confuse people a bit more, we sent the email blast of the flavor a day before April Fool’s and set up a social war room to further interact and add to the confusion!

EMAIL BLAST
Open Rate: 30.45% (National Avg. 19.02%)
Click Rate: 13.23% (National Avg. 1.6%)
28 Shares on Facebook
6 Email Forwards to Friends

FACEBOOK
228,544 People Reached
6,042 Likes
8,569 Comments
2,089 Shares
22,903 Post Clicks

INSTAGRAM
445 Likes
313 Comments

TWITTER
127 Retweets
65 Favorites
13,625 Impressions
2,244 Clicks
72 Replies
1,264 Expands